It may seem hard to justify the price or the time spent protecting yourself from a threat you rationally know exists, but never think will affect you. People who have been the victims of a cyber-attack think differently. They know that you can never be too prepared for an attack when, not if, it comes.
The truth is, the cost of not effectively securing your business can be immeasurable. In addition to the expense of putting the problem right, there is the headache of recovering a mass of sensitive information and dealing with the trauma of disruption. The loss of trust from your customers may be the highest price to pay. By comparison, securing this information and trust is easy and inexpensive, and in today’s digital landscape, essential.